How Community Shred Events Help Build a Securis Data Destruction Franchise
From building community relations to meeting potential clients, monthly events serve as solid marketing platforms
When it comes to quick, efficient and secure IT data destruction, Securis’ many corporate and government clients know what to do. That’s not usually the case for the average homeowner. Typically, they know they have to wipe or remove the hard drive, somehow, before tossing or donating that old PC.
Securis comes to their rescue once a month, when each franchise location holds a Residential Recycling Event for the community. We’ve been doing this since 2005, and our franchisees are finding out why when they hold them in their own communities.
Promotion with a purpose
“It’s great community outreach and helps residents by giving them an environmentally responsible way to recycle or destroy old computers and other devices, and also know that any information on them will be gone forever,” says Kristi Campbell, Securis’ director of marketing. “I’d say that 90 percent of us have an old computer in the basement and don’t know what to do with it. This is a perfect solution, and it lets Securis get our name out there while also being a good steward in the community.”
Residents are invited to bring “just about anything with a plug” to the event, where the Securis truck will be on hand to shred things and take items away for recycling. Fees are reasonable ($15 for computer monitors, $15 to $30 for televisions and hard drives), and the shredding is done while participants watch. In addition, many franchise owners also team up with local document-shredding providers, so that those services are on tap as well.
Business owners take notice
In addition to providing a valuable community service, the Residential Recycling Event also pays dividends in marketing and outreach to businesses. That homeowner with four old PCs in her SUV may also be the operations manager at a doctor’s office, for example, and seeing Securis’ IT data destruction professionals in action on a Saturday could lead to a Monday call about a quote.
“You never know who might come to a residential event, and that’s another plus behind them,” Kristi says. “People are glad to be getting rid of this old equipment in a way that sends nothing to landfills and securely destroys data, and when they find out about our business and professional services, many times they want to follow up and bring us in for their offices.”
Even more importantly, the items that can be recycled are collected by the franchise owner, who sends them along with the shredded waste to a Securis hub facility, and then receives 50 percent of the proceeds from the resale of those materials. Good community relations, free marketing exposure and extra revenue? Everyone wins.
Want more information on franchise opportunities at Securis?
Our system is carefully designed and is certified by regulatory groups and federal agencies. As a franchisee, you receive a proven process for handling highly sensitive data — a process that allows you to compete for business from the biggest companies and organizations in the world. Click here to fill out a form to request more information about franchising with Securis.